Business Plan for Bakery & Cake shop in Bahrain

EXECUTIVE SUMMARY

XXX has been operating in Bahrain serving local customers for about 10 years. Currently the Management Team is considering new expansion plan to boost revenue. This strategy is supported by the company current new built factory spare capacity. To implement this expansion plan, the company will need to inject CAPEX of about BHD 80,000 to add new wholesale product line and additional machine to increase chocolate line production.

We have performed market assessment and the result shows that there is a significant potential to serve the hotel industry in Bahrain thus creating new distribution channels through hotel network in the area. Additional USD 11 million potential market will be available through this hotel and hospitality industry in Bahrain.

Another future potential that should be explored is exporting the products to the neighborhood countries such as Saudi Arabia, Qatar and Uni Arab Emirates. This longer-term target would be potential to grab some market shares of totaling +/- USD 16 billion Total Available Market (TAM).

At current state the Management will focus on local Bahrain area and decided to perform preliminary feasibility study to assess the financial profitability of its plan to expand its distribution channels and establish new division which is called the Wholesale Department. Based on our analysis, the plan is feasible considering the assumptions that are incorporated in the model. The summary of stand-alone project analysis is shown in table below:

Picture 2. Number of Hotel in Bahrain from 2010 to 2021

(Source: Statista.com)

Picture 3. Almarai Bakery Revenue Historical and Forecast Data in billion Saudi Riyals

(Source: Statista.com)

Picture 3. Almarai Bakery Revenue Historical and Forecast Data in billion Saudi Riyals

(Source: Statista.com)

Picture 4. UAE Bread Market

(Source: Statista.com)

Picture 5. UAE Confectionery market

(Source: Statista.com)

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