Executive Summary Coffee is one of the most popular and profitable beverages in the world. It is robust and delicate, flavorful and aromatic, stimulating and relaxing. It’s conversational, it brings people together and it jumpstarts the day. The coffee industry can be a lot of fun. The question that should be raised is whether this idea will bring economic benefit for the owner and investor. Revenue in the Coffee segment in Saudi Arabia amounts to US$2.42bn in 2023. The market is expected to grow annually by 7.35% (CAGR 2023-2025). By 2025, 60% of spending and 7% of volume consumption in the Coffee segment will be attributable to out-of-home consumption (e.g., in bars and restaurants). In this feasibility study we try to analyze the profitability of coffee shop in Riyadh – Saudi Arabia. The concept of the coffee shop will be to target the high end class thus the strategy that is proposed to be inline with the target market is by offering high quality coffee – specialty coff...
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