Private members clubs are no longer limited to major global cities such as London, New York, or Los Angeles. Over the past decade, the success of brands such as Soho House, The Ned, and NeueHouse has demonstrated growing demand for hospitality concepts that combine community, wellness, dining, workspaces, and exclusive experiences under one roof. Recently, DeronServices completed a feasibility study for a proposed Lifestyle Hospitality & Private Members Club in Memphis, Tennessee. The project explored whether a secondary U.S. city could support a premium membership-driven hospitality destination. The findings revealed several valuable insights for property owners, developers, and investors considering similar concepts. Why Private Members Clubs Are Growing Consumer preferences have changed dramatically. People increasingly seek: Meaningful social connections Flexible work environments Wellness-focused lifestyles Curated experiences Community-driven destinations Traditional ho...
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